Thursday, November 3, 2016

Planning for a Needs Assessment - Whole Foods Market

In this week of the course Training and Development, we were asked to complete a needs assessment for an organization.  A needs assessment is a “process used to determine whether training is necessary” (Noe, 2013, P. 114).  Conducting a needs assessment for a workplace is an opportunity to examine an organization, its employees and whether training would be an effective solution for any possible organizational issues (Noe, 2013).  To better develop a better understanding for how to effectively plan a needs assessment, we were given the task to examine an organization.  I selected Whole Foods Market as the organization to create a needs assessment. 

Whole Foods Market is a grocer that focuses on selling natural and organic products.  It values supporting the well-being of its employees through providing benefit packages and a supportive working environment (Whole Foods Market, n.d.).  The organization shares a message that their goal is to better the global community through environmental initiatives and a focus on healthy living.  From visiting the website, I determine that the stakeholders that would be necessary for buy-in for the needs assessment would be the executive leadership team, employees in management roles, individual site team members as well as consumers.  At the executive leadership level, those individuals are the decision makers.  It will be imperative to have their buy-in since they most likely will determine the extent of any funding for organizational training.  Leaders at the executive level would also be a resource to determine how training will support their business strategies (Noe, 2013).  Managers are also a key buy-in group as they would be the individuals most likely responsible for implementing any training initiatives.  Finally, consumers and Whole Foods team members would also be listed as stakeholders.  The consumer would provide key information about overall satisfaction with the service and products of the organization.  Team members are a primary source of information for determining needs.

As part of the needs assessment, it would be important to conduct an analysis of the organization, the employees and the tasks performed by the employees.  This would require asking questions of stakeholders as well as gathering information from other sources.  It will be essential to ask questions that focus on eliciting factual information (Stolovitch & Keeps, 2004).  Other resources and documents that exist within the organization will also be sources of information when completing the needs assessment.  The items that follows includes questions and examples of possible documents that could be used to gain information.

Organization
·      Analysis Questions & Stakeholders
o   Executive Leadership
§  What are your business goals and objectives?
§  What are factors driving your business?
o   Managers
§  What are you willing to invest in training and development?
o   Consumers
§  Why do you elect to shop at Whole Foods Market over other grocers?
·      Documentation
o   Organization mission and values statement
o   Budgets for training and development
o   Feedback surveys for consumers
Person
·      Analysis Questions & Stakeholders
o   Executive Leadership
§  What are the necessary skills a manager needs to effectively support the business goals?
o   Managers
§  What are the needs of employees within the organization that will help to support goals?
§  What are current challenges that might inhibit employees from supporting these goals?
o   Employees
§  Share some of the positive and negative aspects of working for this organization.
§  Have you been able to participate in a growth opportunity within the organization?
·      Documentation
o   Employee satisfaction surveys
Tasks
·      Analysis Questions and Stakeholders
o   Managers
§  What is the current state of performance and productivity?
o   Employees
§  What challenges exist that may inhibit the quality of service?
·      Documentation
o   Current performance levels
o   Workplace occurrences of quality and safety checks
o   Consumer complaints

The questions will be asked directly to the stakeholders through interviews.  The interviews will be limited to the executive leadership team, managers and a random sample group of employees.  Questionnaires will also be employed to gather information from consumers and employees.  This will be more cost and time effective.  It would also be beneficial to look over historical data of the organization such as previous surveys, information on products and profits and competitor comparisons (Noe, 2013).  By taking a mixed method approach would be useful.  The use of triangulation will ensure validity and accuracy of data.  It will also provide a broader scope of the organizational needs. 


References

Noe, R. A. (2013).  Employee training and development (6th ed).  New York, NY:  McGraw Hill.

Stolovitch, H. D., & Keeps, E. J. (2004).  Training ain’t performance.  Alexandira, VA:  ASTD Press.


Whole Foods Market.  (n.d.). Mission & values.  Retrieved from http://www.wholefoodsmarket.com/mission-values

4 comments:

  1. Dear Jocelyn

    I enjoyed reading your post. While you have asked what are you willing to invest in training and development, do you also want to ask why, and what is the ideal state of operation that you are aiming for? How does training align with your business objectives (Noe, 2017)? You may also want to ask about knowledge and competencies, entry level qualifications or skill levels, and the provision of the right tool for the right job in your task analysis (Noe, 2017).

    Neville

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    Replies
    1. Sorry I forgot to mention my references.

      References:

      Noe, R. A. (2017). Employee training and development (7th ed.). New York, NY: McGraw Hill. Stolovitch, H. D. (2011).

      Delete
    2. Neville,

      You present a valid point. While I plan to determine some of those things through documentation retrieval, it would also be beneficial to include them in the interviews, too. Thanks for you insight.

      Delete
  2. Hi Joce,

    I like your summary, very organized and logical. I like the use of employee satisfaction surveys to gather data. The subjective nature of the responses to these surveys should also be considered when reviewing the results.

    Camille

    ReplyDelete